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L'arte incontra i numeri

data-art posters, data-illustrations

DICEMBRE 2024

"L’arte incontra i numeri" is a campaign I collaborated on with the creative agency NEWU for the Italian insurance company Alleanza Assicurazioni.

My role as a data visualization artist was to transform complex financial and insurance data into accessible, visually striking artworks.

The campaign, designed to make financial literacy more approachable, addressed a key issue highlighted by the 2024 Edufin Index: Italians score just 56 out of 100 in financial awareness and behavior—well below the sufficiency threshold.

An informational campaign was designed to bridge this gap, featuring posters displayed in 20 cities across Italy, including Bologna, Rome, Milan, Turin, and Cagliari.

Using a contemporary and urban visual style, I crafted posters that merged the precision of data with vibrant colors and artistic energy, making the message clear and easily accessible while capturing the attention of urban passersby.

Each artwork was paired with a QR code, directing viewers to Alleanza Assicurazioni’s website, where they could explore practical tools to improve their financial well-being.

This project demonstrated the power of data visualization to communicate complex ideas in a clear, engaging way, while raising awareness of the importance of financial education.

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© 2024 by Humap

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